Justin Bieber has been in a bit of a funk. Clearly he is still making muuuch more than a seventeen year old should, but he was huge for a while and now has started kind of mellowing out. To keep his demand up, he not only came out with a Christmas album, he had artists with many different fan bases and had them featured on the album as well, such as, Boys II Men, Usher, Mariah Carey, The Band Perry, and Busta Rhymes. He knew that if he were to increase his supply, he could make more money especially when he basically forced the album to become extremely successful with so many different types of fans he widened the potential realm of the consumers’ self interest. With R&B, Hip Hop, Pop, and so many other genres, basically everyone’s self interest is covered and everyone is able to find something that they like. Also, he released one of the songs from the album earlier than all of the others, giving the consumers a little taste of what was to come. Justin is back and I’m sure he’s gonna be bigger than ever.