Sunday, November 6, 2011

Decisions, Decisions..

The McRib hadn’t been nationally sold since 1994 unti last year. The McRib is usually sold by local franchises when they want to sell it, but this year, after such a high demand for it last year, the McRib is going national again. “The sandwich, which is dressed with onions, pickle slices and barbecue sauce, was introduced nationally in 1982.” Many people wanted the McRib and its “500 calories and 26 grams of fat” back, making Facebook groups such as “Bring Back the McRib!!!” and Trending Twitter Topics such as “Lucky me, the McRib is back”. There is such a high demand for the McRib that people are starting to kind of switch it up and make it their own with toppings like lettuce, tomato, and bacon. People are even beginning to get multiple McRibs stacked on top of each other. This brings up a question, is McDonalds going to do give in to the hype and make the McRib permanent and therefore bring the supply and demand closer to equilibrium? Or are they going to make sure that the McRib is going to stay in demand and keep people in suspense for when it is going to come back making the demand much higher than the supply. I think that McDonalds will keep people in suspense and therefore make people want it even more when it does eventually come back.

1 comment:

Victor L said...

I agree and believe Mcdonalds will not make the mcrib permanent. part of the reason there is such a cult following is because it isn't available all the time. It has become a tradition for these people to get mcribs everytime they're available. To make it permanent would be losing its cult following and just making it a normal food item. The reason everyone knows the mcrib exists is because it doesn't for most of the year. It brings a sense of urgency to buy the mcrib before it is gone.