Many times the conversation has come up about the ridiculous amount of money the New York Yankees pay 3rd baseman, Alex Rodriguez. However, what fans do not realize is that they are the ones who contribute to his enormous salary. It's not necessarily their money, but because of fans passion for the game and willingness to pay more to see and watch baseball. Sports are businesses and they are high factors of production in our market economy. Due to consumer sovereignty, consumers get what they pay for and sports bring in a lot of revenue from tickets, television deals, and memorabilia. Players salaries do tend to be looked as a matter of societal importance rather than the worth of that product to a business.